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Create a study

Define who the study needs, how the sample is divided and what participants should be asked.

All studies
Set up the studyName the project, describe the research, then choose how participants will take part.

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Study details

Give the project a clear internal identity. Its project code is created when you review it.

Session or survey design

The setup changes to match the selected format.

Choose a study formatWe will show only the controls needed for that research method.
Use a saved audience (optional shortcut)

Prefill the audience below from a saved example. You can change every field afterward.

How many people do you need?

Set the total first. You can add optional city or profile splits below.

Location and language

Enter the study cities and select the languages in which participation is possible.

Add cities, whole states, or exact PIN codes. A participant matches if any listed location applies. Leave these empty only for Anywhere in India. PIN targets use the exact six-digit code; city matching uses the participant's chosen city, not a postal district.

Choose only languages in which this study can actually be conducted. Language availability does not claim recruited panel supply.

Who should take part?

These details are the matching criteria. You only need extra rules if the brief calls for something more specific.

Add each occupation separately, using the words participants are likely to enter. This matches their self-described occupation; broad work category is collected separately at sign-up. Leave empty if not required.

NCCS classifies households using the chief earner's education and household durable ownership. Templates may suggest bands, but every criterion remains editable.

Group targets (optional)

The total sample size is set above. If you need a split, enter counts beside the groups selected in the audience. Blank counts mean no target. Targets do not change eligibility.

Set a group split

Questions participants answer before applying

Ask only what is not already known from the participant profile. Choice questions can automatically accept or reject an answer.

Details to verify with participants

These notes help you write eligibility questions. They do not filter anyone unless the questions below enforce them.

Use this when recent ownership or usage matters. Add a screener question to verify it; this note alone does not filter participants.

This is a research-team reminder, not an automatic block. Add a screener question with disqualifying answers to enforce it.

Participant preview

Try the eligibility questions as a participant

You can click and type here to check the wording. Preview answers are not saved.

Availability and reward

For sessions, availability opens today and runs through your last scheduled session. These dates update automatically when you change the sessions.

Shown on participant study cards. Leave blank if there is no application deadline.

Choose one reward type for this survey.

Optional recruitment controls

Use these only when the study has additional operational or verification requirements.

Applies only when someone recently attended research for the same end brand.
Repeat participation

People who completed research for the same client or end brand are normally excluded for the period set in admin settings (initially six months). Change this only when this study needs a different rule.

Used only when the custom option is selected.
Saved studies and drafts

Open an existing study here, or use All studies in the header.

No studies saved yet.